Meet your guide near Nijo Market and begin your journey into the heart of Sapporo’s food culture. As you stroll through the lively market, learn about the major species of seafood in Japan, including tuna, salmon, and oysters, and discover how Hokkaido’s own catch—cod, herring, atka mackerel, and crab—anchors local life and flavor.

Listen as your guide shares how locals cook and eat these ingredients at home, how often they appear on the table, and simple ways to order with confidence, read labels, and spot quality like a regular.

Experience the immediacy of a working morning market where crate lids pop open, knives flash, and steam rises from rice and soup. Smell the ocean, feel the cool touch of shaved ice, and hear the rhythm of vendors calling out daily specials.

After orienting you to what’s freshest and most typical, settle into a market eatery to enjoy a seafood meal that’s already included in the tour fee. Choose from gleaming sashimi, a warm grilled fillet, or a classic seafood bowl, and taste what Hokkaido does best, prepared simply to showcase freshness.

End your experience right in the market area, leaving you free to linger, shop for small souvenirs, or continue your Sapporo morning with a new sense of the city’s palate.